Javorcik seems to be unaware of the ability of domestic companies to engage in improving their qualities.
Another countable / uncountable problem, folks! Later we’ll take a look at some examples of each and think about differences in meaning. Before you read the examples try this practice activity!
This might refer to a high or low standard or standards. For example in the featured image for this post we could evaluate the quality of the bicycle (professional quality).
- If you pay a lot of money for a product, you expect high quality.
- High grade components ensure professional audio quality.
- The high definition picture quality is stunning.
This is more about characteristic features. These may be personal, as in the qualities of the cyclist in our featured image (competitive, determined).
- The relationship displays antagonistic yet loving qualities.
- The team are demonstrating great leadership qualities.
- He has such wonderful qualities deep down.
Characteristic features may also be material, as in the hat worn by our cyclist (comfortable, protective) and the bicycle itself (light, fast).
- Every object around us has magnetic qualities.
- A unique quality of the spider’s web is its strength.
- They do not know how to distinguish with their senses the various qualities of different substances.
I think our writer was talking about the former meaning, in other words quality (uncountable) with reference to a standard that can be either high or low:
- Javorcik seems to be unaware of the ability of domestic companies to engage in improving their quality.