Generating interest in introductions

E-commerce has been an attractive issue in the last decade, not only in Indonesia but also all countries throughout the world.

This is a bit like saying it has been widely discussed. The reader will be thinking “Who cares if it has been an attractive issue?” If you want your reader to want to read your text, try to relate the topic of your essay to your reader’s knowledge and experience.

I’m not interested in e-commerce simply because other people have found it ‘attractive’. I’m interested because..

  1. More and more people are using e-commerce.
  2. If I, the reader, also use e-commerce then I’m interested to know whether other people use it for the same or different reasons. On the other hand if I, the reader, do not use e-commerce, I’m interested to know why other people do.
  1. E-commerce offers convenient alternatives to more conventional ways of conducting business.
  2. Whether I, the reader, agree or disagree with this claim, I’m interested to know why the writer agrees with it. I’m interested to compare my thoughts on the matter with the writer’s.
  1. E-commerce has been made possible thanks to advances in communication technology in countries like Indonesia.
  2. Even if I, the reader, already know about this development, as an educated reader I’m at least interested to consolidate and hopefully extend my current knowledge relating to IT and development.

Taking these thoughts into consideration, more interesting versions of our opening introduction might be:

  1. More and more people have been using e-commerce during the last decade, not only in Indonesia but also all countries throughout the world.
  2. E-commerce offers convenient alternatives to more conventional ways of conducting business, not only in Indonesia but also all countries throughout the world.
  3. E-commerce has been made possible thanks to advances in communication technology, not only in the developed world, but also in growing economies like Indonesia.

Reading as prediction

Remember also, that comprehending a text involves a lot of prediction. You read sentence one and that helps you to predict and therefore to understand sentence two, and so on. The three examples above give the reader something to predict and therefore create expectation, which will hopefully be satisfied in the text that follows.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>