Consumptive consumers?!

Advertising tends to make people more consumptive.

Once upon a time consumption meant ‘wasting away’, but in the context of tuberculosis, not shopping. Of course these days consumption is still a kind of wasting, but not as life-threatening!

Coughing, consumptive customers

The modern habit of wasting money on wants rather than needs is consumerism:

  • Advertising tends to make people more consumeristic.

Compare: consumptive and consumeristic.